Sylvain has great presence within the field which means he totally understands the audience both in the Retail and Wholesale markets. This resulted in key decisions being made that moved the business in the right direction . I always found he had the natural ability to have a strategic approach to Sales and Marketing that provided customers with a true Omni channel experience. Sylvain has a key eye for product and is brand savvy. He uses the relevant data to make decisions right for the target consumer.